304 Clothing was set up by three friends who went to university together in Liverpool. 304 launched in august 2011 after completing their degree.
After moving out of the 304 apartment the 304 team has grown and moved their HQ to Birmingham.
304 Clothing is proud to be a brand based in the UK and Birmingham.
In terms of fashion, Birmingham is becoming an ever growing fashion/creative hub for the new generation and we feel fortunate to have have our HQ in Birmingham.
For our new AW mens shoot, 304 used Birmingham as the location, and simply didn’t see much point in going anywhere else. The vibe of our new streetwear collection sits well with the urban streets of Birmingham and we can’t wait to share the full look book with our customers soon.