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The Rebrand

The Rebrand

THE NEW 304

304 Is more than just a clothing line. It is the brainchild of three friends with the same vision; To create authentic and exciting clothing for the new generation.

The very first vests were handmade with love in apartment 304 in Manchester, where their uncompromising quality and distinct personality stood out from the crowd.
The brand gained momentum after an inspirational trip across the USA along Route 66 helped forge a distinctly American vibe that matched their no frills attitude. 

Months later and the 304 Clothing Brand continued to flourish by harnessing the power of social media. Targeted pop-up events and numerous capsule collections. The brand can now be found in over 50 stores worldwide alongside a growing local online following. 

After relocating to London the 304 Clothing Brand began to evolve, drawing more and more of the British street culture as inspiration, yet never compromising on their original vision. 

In 2016 the brand relaunched simply as 304, reflecting their minimal design aesthetic band the constant willingness to adapt and change to meet their own high standards. New Clothing drops, a refreshed visual identity and a permanent presence in both New York and LA are set to make 2016 a big year for the brand. But they won't stop there. This is just the beginning. 

304

No Pause. Just Play!

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