When we hand made our first t-shirt in apartment 304, I never imagined that the brand would grow into what it has today. To be able to grow something from nothing into a brand that sells globally is an incredible feeling. Running your own business is an emotional rollercoaster with extreme highs and lows. But I wouldn't have it any other way. It's all about the journey, not the destination.
After studying for 8 years at University obtaining a PHD in science, family and friends thought I was crazy to pack it all in to sell t-shirts! Looking back I do not regret that move one bit. There is a true sense of freedom from waking up and being able to work whenever and wherever you want. Our vision is to create a brand that has longevity that portrays the right ethical values to our customers. There is a long way to go but everyday we are building this goal.