WE ARE 304

304 is bold, timeless streetwear for men, women, and juniors. In 304 clothing, you’re ready to embark on your own adventure, wearing customised, quality pieces that express who you are and what you believe in.

We began as friends looking for adventure and freedom by printing t-shirts in apartment 304. Since then, 304 has become so much more than we could have ever dreamed, reaching people all over the world with our one-of-a-kind designs.

Why follow the crowd when you could start your own?


The 304 Mission

The 304 mission is to create affordable, sustainable streetwear that drives people to find their own adventure in individually-customised clothes. Get what you want, and feel good doing it.

no pause, just play

The 304 Vision

We’re here to build a global community of people who see the world like we do. People who aren’t afraid to be themselves, chase their dreams, and leave the world in a better place than they found it.

The 304 Mindset

We care about the world around us and want to have a positive impact. Just like Planet Earth, our clothes are made to last. This isn’t the place for fast fashion, it’s the place for timeless fashion.

304 was born from a desire for freedom and adventure. This freedom is in everything we do, from our unique designs to our vision for the brand. In 304, everyone can find their own adventure.

If you’re not here to have fun, you’re doing something wrong. The best thing in this world is living life and making memories, and if you happen to be wearing 304 while you do it, even better.

We’re making premium clothing accessible for all, which is why our high-quality, modern looks come with a price tag that doesn’t exclude anyone from our community.


304 is for the individuals. The people who aren’t afraid to stand out from the crowd and shout about what they believe in. Being different shouldn’t be avoided, it should be celebrated. Wear 304. Be 304.


We’re always on the move. New ideas, new products, and new ways to build a global community that knows what it wants to achieve and won’t stop until it gets there. That’s the 304 way.

Are You 304?

Find your own adventure in our full collection.

Our Story

the team