12 Months of 304: 2021 Round Up


It's been a busy year here at 304 HQ! We wanted to reflect with you our highlights of the year, and some of the big milestones for us as a brand. We thank you all for being part of the 304 journey and all your support over the past year. These highlights would not of been achievable without you!!!!


Let's take it back! Think back in the days of full lockdown (depressing we know) but a highlight for us was our collaboration with Sigma. The collection was a capsule of Hoodies, T-Shirts, and Joggers.  We loved working with them, and they even created some Spotify playlists for us. Why not get the tunes on to help dance through this January. 

Sigma 304 Playlist

Sigma 304 Playlist 2  


We love for our customers to have a positive mindset and do what makes them feel good. We launched our Running Club on Strava to achieve this. We created this group so our followers could all support and compete with each other through virtual group runs.


We wanted to go back to the 304 roots. Back in 2012 304 was founded by three friends who designed & made custom vests for their pals to wear to festivals. Now we offer the opportunity for you to be the designer of your own 304 creation. Why not  check it out


The Athflow collection was launched. A palette of Spring and timeless colours. The collection is a core lounge and gym wear range that is  "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".


Another 304 milestone was for 304 to be one of the first brands to be stocked on I Saw It First! An exclusive range of unisex hoodies and loungewear, that was an ultimate success. 


The team grows by three. We welcomed Jess, Marina and Georgia to the team to help kick start the second part of the year!


Summer was here at 304 and we wanted to celebrate! New designs, graphics and garments were launched across all Mens, Women's and Juniors. One of the best selling prints was the Lemon "still bitter" printed products which is still being sold as one of our best sellers today.


From listening to what our consumers wanted, we launched a plus size collection with retailer Bad Rhino. Offering Menswear from 3XL- 5XL. The collection was a raging success. Keep an eye out this year for further collection drops!


After 12 months of hard work and preparation we launched the 304 One Hundred collection. 100 items. 100% quality. 100 decisions to create the perfect garments.


Our Juniors range is growing from strength to strength. In October we did our first Juniors photoshoot featuring a range of new products. This is just the start of many more exciting things coming from the 304 Juniors club.


You would have struggled not to notice that we have launched our Build Your Own Box shopping experience on our website. You can pick 6 items for £100 through a unique user experience. What will you choose for your box. Pick yours' Now!


The 304 team wanted to do something different over Christmas. So we decided to have 12 days of Baking. From sausage rolls, chocolate cake to cheesecake there was something for everyone! No winner was picked as we all ate like kings.