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Denim Dynamite

Much like a little black dress, or a well cut suit, denim never goes out of style. However, with something so simple that can often form the bread and butter of your wardrobe (whatever the season) it can always use a little tweak here and there to really up the ante. Enter 304 the launch of our new denim items. Featuring inky blues and stonewashed hues, there’s a garment for every taste and trend.

No self respecting fashion aficionado can boast any kind of fashion know how without being the owner of a classic denim jacket. Cut to flatter whatever your body type may be, our denim jacket is perfect worn alone or flung over a T-shirt for a laidback luxe look. Complete with sturdy branded metal buttons and two folded down pockets, you’ll be looking like an urban cowboy in no time, albeit it one that rides an Uber.

Jeans have become another staple hit in the 304 garm stable and the Bogotá denim jackets in shades of both blue and black are set to become essentials for all lovers of street wear. Again, like all things 304, they’re able to be worn fitted or oversized and how you choose to style it up (and tag us in on the ‘gram) is one of the greatest aspects of our job. From conception to production, there’s no bigger thrill than seeing how you denim dynamos will pair the paint splatter jeans with leather, or the side fade jeans with a slinky silky blouse (admittedly that’s mainly aimed at our female clientele).

We’ve got three new styles of jeans to behold, yes you read that right, why not treat yourself to the trio and be the proud owner of the three amigos. Or if jackets are more your thing our relaxed jackets with branded colour stitching will ensure that all eyes are on you and not just because your lips are turning blue - seriously what’s been with the weather this past week?

So whatever your denim desires may be, we’ve got you covered, quite literally.

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