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New Spring Summer 19 Fever!


Our long awaited first phase of the Men’s Spring Summer 2019 range is now here, time to get yourselves ready gents! That winter work has paid off and we can look forward to long days and long nights on the terrace tops. What do you have planned this season?  Holidays away? Stags with the lads? City tours or spontaneous outings? It get’s us excited just thinking about it! Whatever your plans over the next few months 304 might as well be your summer sponsor because we’ve got loads of new garms coming in that can’t be passed up on. Phase 1 sees a collection of new styles to ease you through the transitional weather. There’s a mix of Polo, Crew neck and long sleeve tees, along with a fire twinset. We’ve focused predominantly on whites and classic blacks at phase 1 and added hints of inspiration from 80s sports styles and even Mr Conor McGregor himself because let’s face it, we all wish we could exuberate that swagger just once in a while.  


New thought with the Newport…

Let’s jump straight in and talk about the McGregor influence. Everyone knows that 304 love stripes at the moment whether they’re block or pin, we’ve repped it this past 6 months. For good reason too, they’re still so hot right now and will continue to be throughout the summer. The new 304 Newport T-Shirt is the pinnacle of pinstripe. Everyone saw the F*ck You Conor McGregor pinstripe suit and this Tee simply blends that pinstripe style and incorporates a little bit of logo mania. Don’t be fooled! The relaxed fit t-shirts come in White, Black or Khaki and will look so fresh with some 304 denim on those summer sessions. Phase 1 even lands the MVT shorts which makes these tees into the matching twinset. Streetwear or holiday wear, this urban style is a must.


Why so Seri..?

Continuing the black and white theme we’re also dropping the 304 Seri T-shirt line. We’ve positioned this tee as more of a statement wardrobe piece, although still in that Urban Clothing category, it’s one to pull on for those smarter summer evenings. This premium relaxed fit t-shirt has a woven collar with the familiar 304 branding sunken into it. We think it’s got a hint of the Acne Studio vibe too which is only a complement to our Scandinavian friends. In black only there’s also the long sleeve version for that more versatile item. This will certainly be one of the flag ship pieces for 304 Men’s this season.


Polo pullin’..

Pulling on the Polo shirt is back and summer 2019 will prove it. We’ve dropped in two new Polo designs to our SS19 phase 1. The 304 Colman Polo shirt defines black on black with the logo pinstripe printed over the core 304 black in a muscle fit cut. With its buttoned neck, it’s the perfect combination that can make your outfit casual or formal on those summer days and in particular on your holidays away. The White Adams Polo Shirt has also entered the fray for SS19. This again a muscle fit design but with a neck zip instead and a circular ring pull zipper that’s proving bang on trend at the moment. Keep an eye out for the black version dropping phase 3.


Retro Sport Luxe

The staple to the 304 Summer will have to be the classic 80s Retro Sports Tees. These are the most versatile of the lot and you can rep these anytime, anywhere. Keep and eye out for the Savannah and Louis designs as they come in White, Black, Navy and Blue all with contrasting sleeve panels which is innkeeping with the 304 DNA. This will be the ideal item for the comfy streetwear vibe this season.

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