new in

Shop the latest products launched online here

SHOP NOW

[collection-title]

View all

new in

The most popular new in products being purchased

winter retro series

Old school retro feels with a 304 twist

SHOP NOW

hoodies

 

SHOP NOW

tracksuits

 

SHOP NOW

t shirts

 

SHOP NOW

custom trainers

 

SHOP NOW
WE ARE 304

 

304 is bold, timeless street-ready active wear for men, women, and children. In 304 clothing, you’re ready to embark on your own adventure, wearing customised, quality pieces that express who you are and what you believe in.

 

Why follow the crowd when you could start your own?