what's hot?!

Brand new collection now live

SHOP NOW

MENS NEW IN

View all

NEW IN

Take a look at our latest pieces to hit the site

304 Mens Elite Shorts Dusty Pink304 Mens Elite Shorts Dusty Pink
New
QUICK SHOP

304 Mens Elite Shorts Dusty Pink

£29.99
304 Mens Elite Shorts Off White304 Mens Elite Shorts Off White
QUICK SHOP

304 Mens Elite Shorts Off White

£29.99
304 Mens Elite Relaxed Fit T Shirt Peach304 Mens Elite Relaxed Fit T Shirt Peach
New
QUICK SHOP

304 Mens Elite Relaxed Fit T Shirt Peach

£29.99
304 Mens Always Moving Sweatshirt Dusty Blue304 Mens Always Moving Sweatshirt Dusty Blue
New
QUICK SHOP

304 Mens Always Moving Sweatshirt Dusty Blue

£39.99
304 Mens Face Palm Sweatshirt Vanilla304 Mens Face Palm Sweatshirt Vanilla
New
QUICK SHOP

304 Mens Face Palm Sweatshirt Vanilla

£44.99
304 Mens No Pause Graphic Sweatshirt Dusty Pink304 Mens No Pause Graphic Sweatshirt Dusty Pink
New
QUICK SHOP

304 Mens No Pause Graphic Sweatshirt Dusty Pink

£39.99

face palm capsule

Unique hand designed graphic collection

SHOP NOW

FACE PALM CAPSULE

View all

VIEW HERE

View the collection here

304 Face Palm Hood Vanilla304 Face Palm Hood Vanilla
QUICK SHOP

304 Face Palm Hood Vanilla

£44.99
304 Face Palm Hood Dusty Peach304 Face Palm Hood Dusty Peach
QUICK SHOP

304 Face Palm Hood Dusty Peach

£44.99
304 Face Palm T-shirt White304 Face Palm T-shirt White
Sale
QUICK SHOP

304 Face Palm T-shirt White

£34.99
£27.99
304 Face Palm T-shirt Black & Pink304 Face Palm T-shirt Black & Pink
QUICK SHOP

304 Face Palm T-shirt Black & Pink

£34.99
304 Womens Face Palm Hoodie Vanilla304 Womens Face Palm Hoodie Vanilla
QUICK SHOP

304 Womens Face Palm Hoodie Vanilla

£44.99
304 Womens Face Palm Hood Dusty Peach304 Womens Face Palm Hood Dusty Peach
QUICK SHOP

304 Womens Face Palm Hood Dusty Peach

£44.99
304 Face Palm Hood Black & Pink304 Face Palm Hood Black & Pink
QUICK SHOP

304 Face Palm Hood Black & Pink

£44.99
304 Womens Face Palm T-shirt White304 Womens Face Palm T-shirt White
Sale
QUICK SHOP

304 Womens Face Palm T-shirt White

£34.99
£27.99
304 Mens Face Palm Black Joggers304 Mens Face Palm Black Joggers
QUICK SHOP

304 Mens Face Palm Black Joggers

£39.99

huge mid season sale

Items starting at £14.99 all in one place

SHOP HERE

hoodies

"king of the hoodie"

SHOP NOW

one hundred

"timeless pieces on tap"

SHOP NOW

t-shirts

"graphics to simple, we got you covered"

SHOP NOW

mystery boxes

"biggest discounts here"

SHOP NOW

WE ARE 304

304 is bold, timeless street-ready active wear for men, women, and children. In 304 clothing, you’re ready to embark on your own adventure, wearing customised, quality pieces that express who you are and what you believe in.

 

Why follow the crowd when you could start your own?