304 x sigma
Back in 2013 our Brand Director & Co Founder DMP met Cam 1/2 of Sigma through a mutual friend in Manchester & they hit it off. Within the first month of knowing each other and discussing some ideas for some collaborative merchandise, Sigma was just about to blow up on the radio with their hit 'Nobody to Love' & the collab sold out within 2 weeks. At the time, it was the fastest selling T-Shirt in 304's history.
Cam & Joe have just gone from strength to strength since that day, headlining festivals all over the world & becoming a house hold name across the glove. Fast forward to Lockdown 2020, David & Cam started chatting again about the march & what Sigma had planned beyond the current global lockdowns, and they came up with the idea of creating a capsule range that could bring even just 1% of that feeling of being at a gig or a festival, through the use of colours and images.
The range is a 15 piece collection, ranging from T-Shirts, to hoodies to joggers & with the current situation in the UK right now, they are the perfect house rave pieces.
The collection goes live on January 17th & will be exclusively available on the 304clothing.com website. To gain early access make sure you have downloaded the 304 Clothing App.