June 30th - Facebook page was created
June - First ever hand made H&M vests made
July - Parklife festival - 304 was officially born
August - First ever sale on home made website
Sept - 304 Followers in Instagram
Our Story
1
2012
2
2013
July - Parklife Round 2, printed vests and t-shirts for all friends & reunion party
Sept - First trip to USA, photoshoot for brand & owners trip
Nov - First ever Black Friday, months sales in one day
Dec - First ever production product from overseas
3
2014
April - Took part in manchester Fashion Week
June - Glastonbury Clothes swap promotion (Give a t-shirt and we donate to charity)
July - 304s first ever party / event in Manchester
Sept - Route 66 Trip, photoshoot, Inspo
Sept - DMP goes full time on brand quit days job
Dec - Clothes Show Live
4
2015
June - First ever None Unisex product launched (304 Mens was born)
July - First trip to factories abroad (Turkey)
Oct - Spencer Mathews wore on MIC & huge website spikes
5
2016
Jan - Launched on Namshi as first major retailer to stock 304 Clothing
July - Summer shoot in Barca
October - Rebrand of 304Hashtag -> 304
Oct - Doc goes FT on business, left his day job (Doctor)
6
2017
Aug - Warehouse burnt down - Stock all gone
Aug - First staff member joins 304
Oct - Boxpark Pop Up London (Relaunch)
Nov - Help the homeless hoodie donations in London
7
8
2019
September - Launch of 304 Juniors
October - 304 Launches on ASOS
October - Mental Health Awareness Campaign with Alex Saniford
Nov - Staff grows from 4 - 10
9
2020
March - 304 launches support the NHS campaign and raises money for the NHS (featured on BBC News)
Nov - Launch 304 App
10
2021
Jan - 304 launch an exclusive collection on Asos
Aug - E-Com director Jon Hutchins marries Mollie
Sep - Co-founder DMP gets married
Oct - 304 One Hundred collection goes live
Nov - 304 goes onto the shelves at Asda
11
2022
Jan - Enter into our 10th year of business
Apr - Charity bike ride scheduled in to raise money for male suicide in memory of Owen Long
Aug - Something special is happening for our birthday...