mens

Brand new Paradise tee

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womens

Summer styles on tap

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5.0 is here

1 week only

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View our most popular products here

304 Mens Paradise Off White T-Shirt304 Mens Paradise Off White T-Shirt
New
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304 Mens Paradise Off White T-Shirt

FRw60,600
304 Mens Expressive Hoodie Black304 Mens Expressive Hoodie Black
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304 Mens Expressive Hoodie Black

FRw75,800
304 Mens Expressive T-shirt White304 Mens Expressive T-shirt White
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304 Mens Expressive T-shirt White

FRw60,600
304 Mens Paradise Hoodie Ecru304 Mens Paradise Hoodie Ecru
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304 Mens Paradise Hoodie Ecru

FRw91,000
304 Mens Vital T-shirt Off White304 Mens Vital T-shirt Off White
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304 Mens Vital T-shirt Off White

FRw60,600
304 Mens Vital Short Off White304 Mens Vital Short Off White
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304 Mens Vital Short Off White

FRw60,600
304 Mens TOF 3D Hoodie Black304 Mens TOF 3D Hoodie Black
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304 Mens TOF 3D Hoodie Black

FRw91,000
304 Mens TOF 3D T-shirt Black304 Mens TOF 3D T-shirt Black
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304 Mens TOF 3D T-shirt Black

FRw68,200
304 Mens Doodle T-shirt White304 Mens Doodle T-shirt White
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304 Mens Doodle T-shirt White

FRw83,400

mystery boxes

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outlet vault

Last chance sale, items from £14.99

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304 App

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DESIGNED IN THE UK

Crafted and customised in Birmingham, England. Local craftsmanship, global trends.

PROGRESS

Always looking to go one step further in creating a positive, sustainable future.

GROWING COMMUNITY

304 isn’t just streetwear, it’s a state of mind.

Join others who think like you.

WE ARE 304

304 is bold, timeless street-ready active wear for men, women, and children. In 304 clothing, you’re ready to embark on your own adventure, wearing customised, quality pieces that express who you are and what you believe in.

Why follow the crowd when you could start your own?