mens

Brand new winter graphics

SHOP NOW

womens

The loudest hoodie all year 💯

SHOP NOW

View our most popular products here

304 Mens Ascend Pine Green T-Shirt304 Mens Ascend Pine Green T-Shirt
New
QUICK SHOP

304 Mens Ascend Pine Green T-Shirt

£44.99
304 Mens Ascend Pine Green Jogger304 Mens Ascend Pine Green Jogger
New
QUICK SHOP

304 Mens Ascend Pine Green Jogger

£64.99
304 Mens Ascend Pine Green Crew304 Mens Ascend Pine Green Crew
New
QUICK SHOP

304 Mens Ascend Pine Green Crew

£64.99
304 Mens Ascend Pine Green Shorts304 Mens Ascend Pine Green Shorts
New
QUICK SHOP

304 Mens Ascend Pine Green Shorts

£44.99
304 Mens Ascend Athletic Grey Hood304 Mens Ascend Athletic Grey Hood
New
QUICK SHOP

304 Mens Ascend Athletic Grey Hood

£69.99
304 Mens Ascend Athletic Grey Jogger304 Mens Ascend Athletic Grey Jogger
New
QUICK SHOP

304 Mens Ascend Athletic Grey Jogger

£64.99
304 Mens Saturday Hoodie Bone304 Mens Saturday Hoodie Bone
QUICK SHOP

304 Mens Saturday Hoodie Bone

£59.99
304 Mens Caffeine Crew Hood Bone304 Mens Caffeine Crew Hood Bone
QUICK SHOP

304 Mens Caffeine Crew Hood Bone

£64.99
304 Mens Caffeine Crew Jogger Bone304 Mens Caffeine Crew Jogger Bone
QUICK SHOP

304 Mens Caffeine Crew Jogger Bone

£54.99
304 Mens Club Black Crew304 Mens Club Black Crew
New
QUICK SHOP

304 Mens Club Black Crew

£59.99
304 Womens TOF Crop Top Storm304 Womens TOF Crop Top Storm
New
QUICK SHOP

304 Womens TOF Crop Top Storm

£29.99
304 Womens TOF Crop Top White304 Womens TOF Crop Top White
New
QUICK SHOP

304 Womens TOF Crop Top White

£29.99
304 Womens Caffeine Crew 2.0 Hoodie Bone304 Womens Caffeine Crew 2.0 Hoodie Bone
QUICK SHOP

304 Womens Caffeine Crew 2.0 Hoodie Bone

£59.99
304 Womens Caffeine Crew 2.0 Jogger Bone304 Womens Caffeine Crew 2.0 Jogger Bone
QUICK SHOP

304 Womens Caffeine Crew 2.0 Jogger Bone

£54.99
304 Womens Apex 2.0 Athletic Grey Hoodie304 Womens Apex 2.0 Athletic Grey Hoodie
New
QUICK SHOP

304 Womens Apex 2.0 Athletic Grey Hoodie

£300.00
304 Womens Apex 2.0 Athletic Grey Joggers304 Womens Apex 2.0 Athletic Grey Joggers
New
QUICK SHOP

304 Womens Apex 2.0 Athletic Grey Joggers

£300.00
304 Womens TOF Lounge Sports Bra Vanilla304 Womens TOF Lounge Sports Bra Vanilla
New
QUICK SHOP

304 Womens TOF Lounge Sports Bra Vanilla

£34.99
304 Womens TOF Lounge Leggings Vanilla304 Womens TOF Lounge Leggings Vanilla
New
QUICK SHOP

304 Womens TOF Lounge Leggings Vanilla

£39.99
304 Womens TOF Lounge Sports Bra Black304 Womens TOF Lounge Sports Bra Black
New
QUICK SHOP

304 Womens TOF Lounge Sports Bra Black

£34.99

DESIGNED IN THE UK

Crafted and customised in Birmingham, England. Local craftsmanship, global trends.

PROGRESS

Always looking to go one step further in creating a positive, sustainable future.

GROWING COMMUNITY

304 isn’t just streetwear, it’s a state of mind.

Join others who think like you.

WE ARE 304

304 is bold, timeless street-ready active wear for men, women, and children. In 304 clothing, you’re ready to embark on your own adventure, wearing customised, quality pieces that express who you are and what you believe in.

Why follow the crowd when you could start your own?