Our Story

1

2012

June 30th - Facebook page was created

August - First ever sale on home made website

June - First ever hand made H&M vests made

July - Parklike festival - 304 was officially born

Sept - 304 Followers in Instagram

2

2013

Nov - First ever Black Friday, months sales in one day

Dec - First ever production product from overseas

Sept - First trip to USA, photoshoot for brand & owners trip

July - Parklike Round 2, printed vests and t-shirts for all friends & reunion party

3

2014

April - Took part in manchester Fashion Week

June - Glastonbury Clothes swap promotion (Give a t-shirt and we donate to charity)

Dec - Clothes Show Live

Sept - Route 66 Trip, photoshoot, Inspo

July - 304s first ever party / event in Manchester

Sept - DMP goes full time on brand quit days job

About Us
4

2015

Oct - Spencer Mathews wore on MIC & huge website spikes

June - First ever None Unisex product launched (304 Mens was born)

July - First trip to factories abroad (Turkey)

About Us
5

2016

October - Rebrand of 304Hashtag -> 304

Jan - Launched on Namshi as first major retailer to stock 304 Clothing

Oct - Doc goes FT on business, left his day job (Doctor)

July - Summer shoot in Barca

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6

2017

Aug - Warehouse burnt down - Stock all gone

Aug - First staff member joins 304

Oct - Boxpark Pop Up London (Relaunch)

Nov - Help the homeless hoodie donations in London

7

2018

April - 304 Moves to Birmingham HQ to build a team

Nov - Launch 304 Custom Version 1

About Us
8

2019

October - 304 Launches on ASOS

October - Mental Health Awareness Campaign with Alex Saniford

Nov - Staff grows from 4 - 10

September - Launch of 304 Juniors

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9

2020

March - 304 launches support the NHS campaign and raises over £25k for the NHS (featured on BBC News)

Nov - Launch 304 App

About Us